C:\Users\USERNAME\AppData\Local\Google\Chrome\Application\chrome.exe --user-data-dir="C:\.chromes\.chrome"
New-BashStyleAlias chrome 'C:\Users\USERNAME\AppData\Local\Google\Chrome\Application\chrome.exe --user-data-dir="C:\.chromes\.chrome"'
New-BashStyleAlias chrome02 'C:\Users\USERNAME\AppData\Local\Google\Chrome\Application\chrome.exe --user-data-dir="C:\.chromes\.chrome02"'
New-BashStyleAlias chromedev 'C:\Users\USERNAME\AppData\Local\Google\Chrome\Application\chrome.exe --user-data-dir="C:\.chromes\.dev"'
How to setup separate Chrome instance for Windows – Linked Helper – Medium